Our Mission & Vision

Our Mission

It is our mission to accelerate the adoption of natural, toxin-free solutions for daily living inspired by Ayurveda that has long term benefits for both people and the planet.

Our Vision

Pure Mitti is a brand on a mission to inspire a global movement towards a more holistic and sustainable lifestyle. The brand takes its name from the word "mitti," which means earth, and is based on the wisdom of Ayurveda and the understanding that humans are not separate from nature, but are a part of it. Pure Mitti aims to help people adopt a more sustainable way of living through the use of natural, toxin-free products and practices.