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A PEOPLE FRIENDLY PLANET FRIENDLY CHOICE!

SHOUT OUT TO OUR ARTISANS

SMALL BUSINESS OPPORTUNITIES FOR RURAL WOMEN

Pure Mitti is an impact driven sustainable brand offering plastic free toxin free choices. Through our choices, people make a difference to the planet and to our undeserving community. Our mission is to reduce single use plastic bags and toxins. Through our products we have largely reduced toxins for over 100 households and our studies show that 2500-3000 single use plastic bags are replaced by one Pure Mitti reusable multi pocket tote bag for one year.

We use 100% recyclable and plastic-free packaging. Not only does it look and feel beautiful, but it’s also way better for our planet. Our zero-waste policy ensures that every material we use is completely biodegradable. So you can feel extra good when you compost whatever you don’t use. What we take from earth, we offer back.

Fair trade is a global movement of artisans in the third world who craft handmade items for a fair wage in safe working conditions to earn sustainable income for their families. We sell fair trade items in our store from artisans from India.

We partner with more than 120+ women in the rural women cooperatives to give them business opportunities to stand on their own feet. Women participating in this program are building a community of farmers and business entrepreneurs to revitalize their village. 


These women help design and manufacture our Pure Mitti zero waste lifestyle solution and also help source the our ancient ingredients from riverbeds and wild forests for our skincare and haircare line.

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