Creation of textiles consumes vast quantities of natural resources, like water, oil and land. Unfortunately, millions of tonnes of textiles are discarded every year. Not only does this textile waste pollute our environment and clog landfills around the world, but the precious resources that went into making these textiles are wasted.
It broke our heart to see beautifully and painstakingly handcrafted Kalamkari (an ancient heritage hand block printing method) textiles ending up in factory dustbins. So, we collect the scraps and turn then into these gorgeous totes and bags.
This piece of cloth carries a mark of history. The word Kalamkari is a combination of two words where kalam stands for pen and kari means work depicting mythological tales and other art forms. The dainty strokes of this traditional Indian art date back to the Roman era from where the fragments of Kalamkari block-printing cloth were first found in the archaeological sites of Egypt. Later, the historical evidences further show that the Kalamkari art shreds of evidence were also extracted from Coromandel Coast in Andhra Pradesh back in the 13th and 14th century. These prints are only made of vegetable and plant dyes with bamboo pen.
Our rural artisans pick up these beautiful block printed fabrics from factory waste and give them another life. The bags are carefully handcrafted and are responsibly manufactured.
At Pure Mitti, we follow these three guiding principles in order to reduce fabric waste and preserve this environment.
Shop Kalamkari Sling bags
Shop Kalamkari pouch bags